Chasing Vitality
The Equinox 2021 Campaign
As part of the bigger Welcome Forward brand campaign, we were charged with added a more relatable component, showing how the new Equinox app could be used in conjunction with club visits, enhancing the experience for members.
How it Worked.
We wanted to make a connection between the personal and professional prowess of members and their routines in Equinox clubs. We wanted to show that Equinox membership was essentially the key to high performance.
We selected Dr Daisy Robinton as our lead for this piece - a molecular biologist leading the charge to re-engineer the repercussions of aging for women, living better lives for longer through improved ovarian function.
Surprisingly, it was a challenge to make sure her story was told through a lens of real success, rather than “successful female”, but we got there, ensuring that her strengths and achievements were told through a genuine lens that gave her credit.
CREDITS
Photographer/Director: Aaron Brown
Will Mayer: Executive Creative Director
Rebecca Couche: Senior Creative Director
Vanina Kim: Associate Creative Director
Zack Barangan: Associate Creative Director
Gisela Delgado: Creative Operations
Kristina Bui: Director of Production
Jacqueline Lambert: Brand Manager