Dalai Lama x Equinox
This was an unexpected partnership with the Dalai Lama, where we were asked to create a piece for his latest album. Using the access Equinox has to some amazing NYC landmarks, The Edge at Hudson Yards, we were able to make it relevant to the brand, epic, and truly an “only Equinox moment”. It turned out to be a wonderful piece and opportunity.
CREDITS
Photographer/Director: Will Mayer/Better Half
Rebecca Couche: Senior Creative Director
Vanina Kim: Associate Creative Director
Maria Rosario Gambino: Art Director
Ben Radding: Copywriter
Gisela Delgado: Creative Operations
Kristina Bui: Director of Production
Jacqueline Lambert: Brand Manager