My name is Bec, and I’m a creative director and brand strategist in New York City.
Before working in advertising, I was a journalist in Australia. I moved to NYC to be a cultural foreign correspondent, covering art, beauty, travel, and lifestyle - as well as an awful lot of dating stories.
While that was very fun and made me a better writer and storyteller, I much prefer leading inspired creatives to craft brands, experiences, concepts, campaigns, and content for clients like H&M, Equinox, Jaguar and Land Rover. I really believe good leadership and creative come from being connected to the people, the purpose, and the work. It allows for teams to grow and understand and advocate for the brands’ strengths, stories, and legacies - building on those to develop their futures. While it’s no speed-dating reporting (what is?!) it is an arena I like playing in.
There’s a selection of my work available here, and a full portfolio available on request. Drop me a line and say hi if you’d like to collaborate, tell me a story, etc.
