YOUTHTOPIA
New Franchise and Product Launch, Origins 2024
A fresh new franchise and product launch for Origins, all about getting back to what makes the brand so special—nature, science, and skincare that delivers results without taking itself too seriously.
THE TASK.
We needed to create a new franchise to re-energize the brand, making the Origins signature blend of science and nature feel fresh, fun, and relevant. We had two advanced apple-based skincare products, a moisturizer and a toner, and we needed messaging that cut through the noise and spoke to benefits young people actually care about.
HOW IT WORKED.
We landed on Apple Power to Protect Your Skin’s Future—a bold, future-facing message that set the franchise up for long-term success. Paired with the campaign line Youthtopia for Smooth, Plump & Bouncy Skin, we brought the concept to life with vibrant, youthful visuals and a social-first content strategy that made the connection between nature and science clear, compelling, and accessible.
THE RESULT.
The launch delivered exactly what Origins needed—fresh energy, major buzz, and a solid foundation for future franchise growth. Youthtopia generated a record-breaking $5.3 million in Earned Media Value (EMV) through a 360° global campaign. Backed by bold creative and a sharp social strategy, the campaign drove major engagement, sparked conversation, and positioned the franchise for long-term success.
CREDITS:
Casey Maher: VP Creative
Sylvia Yang: ED Creative
Origins Creative Team