Plantscription Youth-Boosting Essence
New Product Launch, Origins 2025
Plantscription Youth-Boosting Essence, a new product launch for Origins’ most elevated and mature franchise.
THE TASK.
The new Plantscription Youth-Boosting Essence was designed to expand the appeal of the Plantscription franchise. Beyond delivering intense moisture, clinical testing revealed it enhanced the effectiveness of the serums used in the routine. The challenge was to highlight its luxurious texture while showcasing the science behind the formula and its hero ingredient, Anogeissus, a natural skin-firming solution.
HOW IT WORKED.
We focused on two key messages:
Power up your Youth-Boosting Routine
Your luxe, silky, milky youth-boosting upgrade
Supported by results proving the essence boosted the penetration of the franchise’s hero serums, we emphasized its dual benefits: deep hydration and enhanced routine performance. The smooth, silky, and milky texture reinforced its premium appeal, while the inclusion of Anogeissus highlighted its scientifically-backed, skin-firming properties.
THE RESULT.
The product resonated strongly with loyal Plantscription users, driving brand love and loyalty. It not only elevated the franchise but also solidified its place as a luxurious, results-driven addition to their skincare routine
CREDITS:
Casey Maher: VP Creative
Sylvia Yang: ED Creative
Origins Creative Team