Rebound
The Equinox 2021 Bounceback after Covid19
This campaign was created to boost the morale of the Equinox community, and send out a message of solidarity and strength during the height of Covid-19 lockdowns. We partnered with Hugo&Marie and sourced user-generated content from the community to create a motivating narrative with Equinox Chairman Harvey Spevak.
CREDITS
Rebecca Couche: Equinox Senior Creative Director
Vanina Kim: Equinox Associate Creative Director
Gisela Delgado: Equinox Creative Operations
Kristina Bui, Director of Production
Jacqueline Lambert: Equinox Brand Manager
Jonas Lindstroem IconoclastPhotographer/Director
Monica LenczewskaDOP
Andres Aguilera Drone Operator
Mark Aguilar East Tenth Casting Head of Casting