Heroes & Legends

Acquisition Direct Mail, 2019

Land Rover is a brand lucky to have a genuinely storied history. After working with it for nearly a year, I found they relied on the same handful of stories to showcase the pillars of the brand - which barely scratched the surface. Heroes & Legends makes that right by highlighting some of the most wonderful characters and tales of the brand that genuinely and authentically bring the brand to life, giving prospective buyers and brand enthusiasts an opportunity to be part of an adventurous, intrepid community.